Now and Later

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  • Vibrant, individually wrapped Now and Later assorted fruit chewy candy. Many colorful packs of grape, pineapple, blue raspberry. Now and Later assorted fruit chewy candy packs, vibrant blue, red, green, purple, yellow colors. Approx. 16 6-piece packs per pound.

    Now and Later Candy

    $10.65
    Now and Later Candy Indulge in the delicious fruit assorted candy flavors of Now and Later Candy. The vibrant colors and irresistible taste will delight your taste buds. With its compact size and individual wrapping, Now and Later Candy is convenient for...
  • Individually wrapped Original Now and Laters, assorted fruit chews. Apple, grape, strawberry, cherry, banana flavors. Colorful individually wrapped Original Now and Later chewy candies, assorted apple, grape, strawberry, cherry, banana flavors.

    Original Now and Laters

    $11.75
    Original Now and LatersOriginal Now and Laters candy is a timeless treat with fruity flavors. Individually wrapped, single, and available in an assortment of classic original flavors, including apple, grape, strawberry, cherry, and banana, these...
  • Vibrant blue Now and Later Blue Raspberry hard chew taffy squares, 24 packs. Each pack contains 6 individually wrapped candies. 24 packs Now and Later Blue Raspberry hard chew taffy. Individually wrapped blue candy squares.

    Now and Later Blue Raspberry 24 Pack

    $11.75
    Now and Later Blue Raspberry 24 Pack Now and Later Blue Raspberry 24 Pack. Enjoy the sweet, long-lasting flavor of blue raspberry in a hard chew taffy square. Each pack contains 6 individually wrapped Now and Later Blue Raspberry candies. Perfect for...
  • Now and Later banana taffy, 24 yellow individually wrapped packs, sweet hard chew candy, 6 pieces per pack. Now and Later Banana 24 pack, individually wrapped yellow hard chew taffy squares with sweet banana flavor.

    Now and Later Banana 24 Pack

    $11.75
    Now and Later Banana 24 Pack Now and Later Banana 24 Pack - Enjoy the sweet long-lasting flavor of banana in a hard chew taffy square. Each pack contains 6 pieces of individually wrapped Now and Later Banana candy. Perfect for pinatas and goody bags. 24...
  • Now and Later Tropical Punch orange chewy taffy squares, 24 packs, 6 individually wrapped pieces each. Now and Later Tropical Punch hard chew taffy, 24 orange-wrapped packs, 6 pieces each, 144 total candies, for pinatas, goody bags.

    Now and Later Tropical Punch 24 Pack

    $11.75
    Now and Later Tropical Punch 24 Pack Enjoy the sweet long-lasting flavor of tropical punch in a hard chew taffy square with Now and Later Tropical Punch 24 Pack. Each pack contains 6 pieces of individually wrapped Now and Later Tropical Punch candy,...
  • Now and Later Apple hard chew taffy candy. 24 green packs, each with 6 individually wrapped pieces. 24 packs of green Now and Later Apple hard chew taffy squares, individually wrapped candy.

    Now and Later Apple 24 Pack

    $11.75
    Now and Later Apple 24 Pack Now and Later Apple 24 Pack Summertime fun with this Apple hard chew taffy square. Each pack contains 6 pieces of individually wrapped Now and Later Apple candy. Perfect for pinatas and goody bags. 24 packs per order...
  • 24 red packs of Now and Later Cherry hard chew taffy, 6 individually wrapped pieces per pack. 24 red packs of Now and Later Cherry hard taffy squares, 6 individually wrapped pieces per pack.

    Now and Later Cherry 24 Pack

    $11.75
    Now and Later Cherry 24 Pack Now and Later Cherry 24 Pack. Enjoy the sweet long-lasting cherry flavor in a hard chew taffy square. Each pack contains 6 pieces of individually wrapped Now and Later Cherry candy. Perfect for pinatas, and goody bags. 24...
  • Now and Later Strawberry hard chew taffy squares, 24 packs with 6 individually wrapped pieces, red, bite-size. Now and Later Strawberry hard chew taffy squares, 24 packs with 6 individually wrapped pink-red candies each.

    Now and Later Strawberry 24 Pack

    $11.75
    Now and Later Strawberry 24 Pack Enjoy the sweet flavor of strawberry in these bite-size hard chew taffy squares with Now and Later Strawberry 24 Pack. Each pack contains 6 individually wrapped pieces of candy, perfect for taking along, piñatas,...
  • Now and Later Grape taffy, 24 packs, each with 6 purple individually wrapped squares. Now and Later Grape taffy squares, 24 purple packs, 6 pieces per pack, individually wrapped candy.

    Now and Later Grape 24 Pack

    $11.75
    Now and Later Grape 24 Pack The Now and Later Grape 24 Pack is the perfect treat for grape candy lovers. Each pack contains 6 pieces of individually wrapped grape taffy squares, bursting with delicious grape flavor. Whether you're planning a...
  • Now and Later Watermelon 24 pack, pink taffy chews, containing 24 mini bars. Now and Later Watermelon 24 Pack, pink taffy candy, 24 sweet tangy refreshing mini bars.

    Now and Later Watermelon 24 Pack

    $11.75
    Now and Later Watermelon 24 Pack Now and Later Watermelon 24 Pack is the perfect combination of sweet, tangy, and refreshing watermelon flavor in a convenient pack. Each pack contains 24 mini bars, with 6 individually wrapped Now and Later Watermelon...
  • Now and Later Chewy Banana candy, bright yellow taffy, 24 packs, 6 pieces each. Now and Later Chewy Banana candy, 24 bright yellow packs, individually wrapped taffy, 6 pieces per pack.

    Now and Later Chewy Banana 24 Pack

    $11.75
    Now and Later Chewy Banana 24 Pack Now and Later Chewy Banana 24 Pack is the perfect treat for those who love the delicious taste of banana candy. Each pack contains 6 individually wrapped pieces of chewy taffy, making it ideal for birthday party goodie...
  • Now and Later Pineapple candy, 24 bright yellow packs, individually wrapped, each pack contains 6 pineapple chews. Now and Later Pineapple 24-pack. 24 yellow packs, 6 individually wrapped candies per pack.

    Now and Later Pineapple 24 Pack

    $11.75
    Now and Later Pineapple 24 Pack Now and Later Pineapple 24-Pack Wake up your taste buds with this individually wrapped, mouth-watering, pineapple-flavored Now and Later. Each pack contains 6 individually wrapped Now and Later Pineapple candies. Perfect...
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Now and Later candies, created in 1962 by The Phoenix Candy Company in Brooklyn, New York, are famous for their unique "now and later" eating experience. Initially hard and firm, these taffy-like squares gradually soften as you chew, delivering a long-lasting burst of fruity flavor. The name itself playfully suggests you can enjoy some immediately and save the rest for later.

This distinctive texture, combined with a wide array of vibrant fruit flavors like cherry, apple, and grape, made Now and Later an instant hit. Over the decades, they've evolved with "Chewy" and "Morphs" varieties, maintaining their appeal as a fun, portable, and enduring American candy classic.