Juju Candy

Juju Candy is a general term often used to describe a category of firm, chewy, starch-based candies, typically fruit-flavored. The name "juju" is likely a playful take on "jujube," referring to the fruit of the jujube tree, although the candies themselves rarely contain actual jujube fruit. Two prominent examples from the "juju" family are Jujubes and Jujyfruits, both famously introduced by German immigrant Henry Heide's company, Henry Heide, Inc., in 1920. While they share a common origin, they differ in texture and shape. Add a retro surprise to birthday parties and gifts, or enjoy seasonal juju treats in your holiday candy dish.