Rainbow candy is a vibrant category defined by its multi-colored appearance. What makes it special is primarily its visual appeal and the joyful, celebratory feeling it evokes.
From the iconic multi-hued layers of a lollipop or sour belt to the medley of individual pieces in a bag of Skittles or M&M's, rainbow candy instantly catches the eye. This visual feast often hints at a variety of fruit flavors, offering a "taste the rainbow" experience where each color might correspond to a different sensation. It's popular for parties, pride celebrations, or simply to add a burst of cheer to any moment. The vibrant spectrum of colors makes rainbow candy a universal symbol of fun, diversity, and sweetness.