Starburst, known for its "unexplainably juicy" burst of fruity flavor, debuted in the UK in 1959 as Opal Fruits before arriving in the US in 1967 as M&M's Fruit Chewies. By 1968, it was rebranded as Starburst, aiming for a modern, space-age appeal during the Space Race. The original flavors were strawberry, lemon, orange, and lime, though lime was later replaced by cherry in the US. Over the years, Starburst has introduced numerous flavor variations and spin-offs, with FaveREDs and "All Pink" mixes highlighting popular choices. Starburst remains a beloved, globally recognized candy.