Now and Later

Now and Later

Now and Later candies, created in 1962 by The Phoenix Candy Company in Brooklyn, New York, are famous for their unique "now and later" eating experience. Initially hard and firm, these taffy-like squares gradually soften as you chew, delivering a long-lasting burst of fruity flavor. The name itself playfully suggests you can enjoy some immediately and save the rest for later.

This distinctive texture, combined with a wide array of vibrant fruit flavors like cherry, apple, and grape, made Now and Later an instant hit. Over the decades, they've evolved with "Chewy" and "Morphs" varieties, maintaining their appeal as a fun, portable, and enduring American candy classic.

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Now and Later Grape 24 Pack

$8.95

Now and Later Grape 24 PackThe Now and Later Grape 24 Pack is the perfect treat for grape candy lovers. Each pack contains 6 pieces of individually wrapped grape taffy squares, bursting with delicious grape flavor. Whether you're planning a purple-themed...
Vidal Sugar Free Gummy Bears

$7.95

Vidal Sugar Free Gummy Bears Vidal Sugar Free Gummy Bears – Sweet Without the Sugar! Indulge in the classic gummy bear experience without the guilt! Vidal Sugar Free Gummy Bears are the perfect treat for those who crave chewy, fruity candy but want...
Now and Later Chewy Banana 24 Pack

$9.95

Now and Later Chewy Banana 24 Pack\Now and Later Chewy Banana 24 Pack\ is the perfect treat for those who love the delicious taste of banana candy. Each pack contains 6 individually wrapped pieces of chewy taffy, making it ideal for birthday party goodie...
Dino Doo Candy Dinosaurs 12 Piece

$17.95

Dino Doo Candy Dinosaurs 12 PieceDino Doo Candy Dinosaurs 12 Piece The perfect favor for your dinosaur themed birthday party. Silly dinos filled with small hard candy.12 Dino Doo Candy Dinosaurs pieces per order.Novelty CandyKidsmania CandyConcession...