Just Born Quality Confections, an American family-owned company, has been a pillar of the candy industry since its founding in 1923 by Sam Born. Known for its iconic treats, the company's name originated from Born's practice of marketing his freshly made candies "just born" to consumers. Their legacy includes acquiring and popularizing now-famous brands, such as Hot Tamales in the 1950s and Mike and Ike. However, their most recognizable creation is undoubtedly Peeps, the marshmallow chicks and bunnies that have become an essential part of Easter celebrations. Just Born has built a century-long reputation on crafting beloved, nostalgic candies.
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