Clever Candy, an in-house brand of Nassau Candy, a leading wholesale candy distributor with over 80 years in the business, has a fascinating recent history. While long a staple in bulk candy offerings, the brand made a strategic move in 2022-2023 to expand significantly into packaged products. This initiative was driven by a desire to reach a wider retail market, particularly those without bulk programs. Their initial packaged line featured popular bulk items like "Sour Sidekicks," with packaging designed to be engaging and interactive, including riddles and jokes. This expansion reflects Clever Candy's "clever" approach to bringing their beloved bulk gummies to a broader audience.
