Clever Candy

Clever Candy, an in-house brand of Nassau Candy, a leading wholesale candy distributor with over 80 years in the business, has a fascinating recent history. While long a staple in bulk candy offerings, the brand made a strategic move in 2022-2023 to expand significantly into packaged products. This initiative was driven by a desire to reach a wider retail market, particularly those without bulk programs. Their initial packaged line featured popular bulk items like "Sour Sidekicks," with packaging designed to be engaging and interactive, including riddles and jokes. This expansion reflects Clever Candy's "clever" approach to bringing their beloved bulk gummies to a broader audience.

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  • image of gummy hot dog novelty candy efrutti food image of gummy hot dog novelty candy efrutti food

    Efrutti Gummy Hot Dogs 2LB Bag

    $14.95
    Efrutti Gummy Hot Dogs 2LB Bag Bring a playful twist to snack time with Efrutti Gummy Hot Dogs! These fun, novelty gummies look just like mini hot dogs. Each piece features a gummy bun, a gummy hot dog, gummy mustard, and gummy ketchup, but delivers a...
  • image of efrutti gummy mini burgers bulk wrapped candy image of efrutti gummy mini burgers bulk wrapped candy

    Efrutti Gummy Mini Burgers 2LB Bag

    $14.95
    Efrutti Gummy Mini Burgers 2LB Bag Bring a playful twist to your candy selection with the Efrutti Gummy Mini Burgers 2LB Bag—a fun and flavorful treat that looks just like real mini hamburgers! Each gummy “burger” is carefully crafted...
  • image of sour gummy mini burgers candy image of sour gummy mini burgers candy

    Efrutti Sour Gummy Mini Burgers 2LB Bag

    $14.95
    Efrutti Sour Gummy Mini Burgers 2LB Bag Turn snack time into a flavor-packed adventure with Efrutti Sour Gummy Mini Burgers! These playful, bite-sized treats look just like real mini hamburgers—but they’re bursting with mouth-puckering sour...
  • image of giant powdered candy straws image of giant powdered candy straws

    Giant Powdered Candy Straws 85 Piece

    $44.95
    Giant Powdered Candy Straws 85 Piece Turn up the flavor with Clever Candy Giant Powdered Candy Straws—a bold, modern twist on a nostalgic favorite. These oversized candy sticks are packed with intensely fruity powdered goodness that delivers a...
  • image of nerds juicy gummy cluster strawberry candy image of nerds juicy gummy cluster strawberry candy

    Nerds Juicy Gummy Clusters 7.15oz Bag 6 Pack

    $36.95
    Nerds Juicy Gummy Clusters 7.15oz Bag 6 Pack Indulge in a burst of berrylicious fun with Nerds Juicy Gummy Clusters – Strawberry! This 7.15 oz bag is filled with irresistible bite-sized clusters that deliver the perfect mix of texture and flavor in...
  • image of sour gummy pickles candy vidal bulk unwrapped green image of sour gummy pickles candy vidal bulk unwrapped green

    Sour Gummy Pickles Candy

    $6.95
    Sour Gummy Pickles Candy Get ready for a tangy twist on a classic favorite with Vidal Sour Gummy Pickles Candy! These fun, pickle-shaped gummies deliver the perfect balance of mouth-puckering sourness and sweet fruity flavor, creating a bold treat that...
  • image of sour patch cherry candy soft chewy bulk image of sour patch cherry candy soft chewy bulk

    Sour Patch Kids Cherry

    $10.95
    Sour Patch Kids Cherry Meet your new sweet-and-sour obsession: Sour Patch Kids Cherries.  These chewy, cherry-shaped candies bring a bold twist to the classic Sour Patch experience. Each bite starts with an eye-popping sour punch that wakes up your...
  • image of yellow gumballs bulk candy image of yellow gumballs bulk candy

    Yellow Gumballs

    $6.55
    Yellow Gumballs Bursting with sunshine in every bite, these yellow gumballs deliver a bold, vibrant color and a delightful banana flavor that’s sure to brighten your day. Perfect for sharing, decorating desserts, or adding a pop of color to your...
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