Charms Candy

Charms Candy Company was founded in 1912 by Walter W. Reid Jr. Thus began a century-long tradition of sweetness, originally known for its hard candy balls. During World War I, the company earned a unique place in history by providing soldiers with its square-shaped, individually wrapped candies, which were easier to transport than the traditional round ones. This practical innovation cemented the brand's identity as a reliable source of comfort and flavor. While Charms has evolved and expanded its product line over the decades, its legacy is tied to those early days of bringing a little bit of home to the front lines, a testament to its enduring quality and thoughtful approach to candy making.