BUBS Swedish Candy was founded in 1992 by the Lindström family in Huskvarna, Sweden, with the initial capital coming from mortgaging their home to chase their confectionery dream. The brand name, BUBS, is an acronym derived from the first initials of the founders: Bernt, Ulrik, Birgitta, and Stefan. Their original vision was to create playful, high-quality sweets with unique combinations of flavor and texture, famously making them one of the first to commit to gelatin-free recipes, leading to their now-iconic, soft foam texture, which became a global sensation on social media decades later.
