Razzles

Razzles, famously known for their slogan "First it's a candy, then it's a gum," debuted in 1966. Originally introduced by Fleer, the brand was later acquired by Concord Confections in 1986, and then by Tootsie Roll Industries in 2004. While the initial flavor was raspberry, inspiring the name "Razzles" from a planned "Razzleberry" flavor that never fully materialized, the product line expanded to include other fruit flavors like orange, lemon, and grape. More recently, tropical fruit and sour variations have joined the classic, maintaining Razzles' unique dual-texture appeal and nostalgic charm across generations.