Hi-Chew is a Japanese chewy candy with a unique, elastic texture and intense, long-lasting fruit flavors. Its distinct characteristic is a firm, yet pliable chew that dissolves as you enjoy it, a deliberate design by manufacturer Morinaga. The brand's origin dates back to 1931 with "Chewlets," created by Taichiro Morinaga, who aimed to make a chewable candy that could be swallowed, circumventing the Japanese custom of not removing food from the mouth. Relaunched as Hi-Chew in 1975, it has since developed over 200 flavors and become Japan's best-selling soft candy, gaining significant global popularity. Experience the "immensely fruity, intensely chewy" sensation. Purchase Hi-Chew for a unique and delicious candy that offers a taste of Japanese confectionery innovation.
