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Dubble Bubble Gum but most people spell it Double Bubble - the same great chewing gum taste and an historic invention. This is said to be the very first bubble gum, invented in 1928. It sold for 1 cent and was so popular that it sold out on the first day it was introduced. It was colored pink, and that is why most bubble gum made today is pink. The iconic comic strip wrapper is history itself. Perhaps why it is still the most popular gum today. A real crowd pleaser, and why you should have some on hand.